A law firm replaced vanity metrics with a clear plan — and a steady pipeline of qualified cases.
The challenge
The firm was busy but its marketing was a black box — lots of activity, no clear sense of what actually brought in cases.
What we did
We built one plan focused on the few channels that matter, mapped the path from search to consultation, and reported every month in plain numbers.
The results
Qualified inquiries tripled within 90 days, and for the first time the partners know exactly what their marketing returns.