Service · 02

Stop guessing what works. Let your customers show you

We test two versions of a page or element with your real visitors and keep the one that wins — decisions based on evidence, not hunches. The result: steady, compounding improvements you can actually prove.

Opinions about what "should" convert are cheap and usually wrong. You think the green button, your designer prefers blue, and the truth is neither of you knows. Changing things blindly is risky: sometimes you "improve" the page and, without realizing it, cost yourself sales. The only way to know what works is to ask the people who decide: your own customers.

How it works

How it works

We start with a hypothesis that matters

We don't test for the sake of it. We pick the change that, based on the data, could move sales the most — the headline, the button, the price shown, the offer — and turn it into a clear test.

We show two versions at the same time

An A/B test shows the current version to half your visitors and the new one to the other half. By comparing on equal footing, we know which one truly converts.

We let the numbers decide

We wait until we have enough data to be confident (we don't get carried away by one good day). We keep the winning version only when the difference is real.

We repeat and compound the gains

Each won test becomes the new baseline for the next. So, improvement after improvement, your conversion rises steadily and provably.

What changes when the plan is the right one.

What changes when the plan is the right one.

+22%

combined conversion after a series of winning tests

0

hunch-based decisions: everything is proven with data

FAQ

Frequently asked questions

It's showing two versions of a page to your visitors at the same time — the current one and a new one — to see which generates more customers. You decide with data, not opinions.

Let's stop guessing and prove what makes you sell more.

In the free diagnosis we identify the first A/B test with the most potential for your page.

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A/B testing | IgniteStarter — IgniteStarter®