Service · 08
Paid and free search, working together
Most agencies sell you ads on one side and SEO on the other. We tie them together: ads bring customers today and feed SEO with data, while SEO lowers what you pay per customer over time.
When ads and SEO run separately, you compete with yourself. You pay for clicks on searches where you already show up for free. You wait months for rankings an ad could cover today. And nobody pulls the numbers together, so you can't tell what's actually bringing customers. The result: you spend more and move less.
We cover the gaps with ads while SEO grows
Where you don't yet show up for free, we run ads so you don't lose that customer. As your SEO climbs, we lower spend on that search. You only pay for what you haven't earned yet.
We use what ads learn to guide SEO
Ads tell you in days which words turn into customers — something SEO would take months to reveal. We feed those winning words into your content so you rank for free on what you already know sells.
We stop paying for what you already earn for free
Each month we check which searches you already rank top for without paying, and we trim ads there. That budget shifts to new searches that actually move the needle.
What changes when the plan is the right one.
-41%
cost per click after 4 months combining both
2x
more page-1 space (ad + free result)
1
report with everything together, not two apart
Frequently asked questions
Sometimes yes, which is why we check it monthly. Where you already dominate for free, we trim the ad. Where you don't show up yet or a competitor covers you, the ad earns its keep. The trick is adjusting, not turning it all on and leaving it.
See where you're overpaying — and where you can win for free.
In the diagnosis we show you which searches are worth buying today and which you can earn without paying. No strings attached.
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Everything you need to turn your marketing into measurable customers.